Vandana Jain
Websites: www.artcodex.org, www.lmcc.net
Exhibition: EAF07: 2007 Emerging Artist Fellowship Exhibition, 2007
Jain's work often addresses issues of corporate branding by transforming the distinctive designs that represent some of the world's most iconic companies. Here, she uses the context of a city park to address the intersection of public space and corporate identity. The John Deere insignia has been translated into a bridge, giving the logo dimension, scale, functionality and purpose.
