Ben Godward
Website: www.bengodward.com
Exhibition: EAF11: 2011 Emerging Artist Fellowship Exhibition, 2011
This bold metal scaffolding has an energetic interior space that mimics the iconic design of Long Island City's pre-digital advertising billboards. In contrast to these signs, this sculpture does not display a product or promote a company, but rather the work compels the viewer to appreciate its mighty scale and inorganic materials, which pull the surrounding neighborhood into the Park.